Fernando is a conservationist, environmentalist, shark expert, specialized in shark diving training and in shark advocation, founder and Executive Director of the Sharks Educational Institute. Master Business Administrator in Marketing, Mathematics and Drawing and Painting teacher, he becomes a diver since the earlier 80's. Nowadays, Fernando Reis is an economist teacher, a trainer, a painter, as well as a shark diver and a shark advocate. In the 90's he has started to dive with sharks all around the world and become a Divemaster and a White Shark Awareness Diver. Today he is a Sharks' Diver guide and trainer, as well as a board member and founder of the Sharks Atlantic Platform.